Norman Pattiz and his counterpart tom Webster have disclosed the outcome of a series of comprehensive studies. The research involved advertising test for five consumer brands with five different services and, product categories. That is the first research that comprised pre-and post-campaign brand that was meant to boost the podcast advertiser that was carried out over the last half of 2016. The study exhibited the substantial positive influence of the podcast advertising on brand recall, intent to buy and recall specific messaging. The discoveries from the research include:
- More than 60 percent of the audience pointed out a particular grocery brand in the post-study campaign, and the figure was up from seven percent among listeners in the pre-study.
- Unsupported product responsiveness increased from a pre-study to the post-study by 37 percent for automotive aftermarket products and 47 percent for financial service products, lawn, and garden products grew by 24 percent.
- During the post-study, more than 25 percent of the respondents displayed a favorable opinion of an automotive aftermarket product right from 18 percent in the pre-study. During the post-study, 22 percent of the respondents claimed that they were likely to ponder using garden product and lawn up from 16 percent in the pre-study.
- Responsiveness for a particular campaign message for an automotive aftermarket product went up by 60 percent from a pre-study to the post-study.
In 2016, Edison Research managed to carry out three distinct studies on behalf PodcastOne. The mandate of the research was to examine and know how useful podcast advertising was in the five top brands. Note that the majority of brands were already known but the campaign was meant to launch a new message. However, other brands were not familiar, and the drive was used as a tool to increased their awareness and trial. Learn more: http://normanpattiz.com/
About Norman Pattiz
Norman Pattiz is the owner and Executive chairman of PodcastOne. Norman J. Pattiz is the leading American broadcasting industrialist who founded radio network Westwood One. Pattiz prides with his membership at the National Radio Hall of Fame. Norman Pattiz is acknowledged as a pioneer of modern audio syndication.