When Fabletics launched, it had some speed bumps to overcome. Lots of businesses have hiccups when they first start out but Fabletics has soared above theirs with tremendous style. They have made customer satisfaction their main concern and by doing so, have become remarkably successful. In this modern day and age of readily available technology and information, it’s easy for consumers to access information on how businesses really act. Customer reviews have become the main way that people tell if a company has a quality product and good customer rapport. If a company has good reviews then they are seen to be more trustworthy than if they were to have lower review ratings. People trust other people’s opinions on a company’s strengths and weaknesses over advertising slogans and marketing ads.
Fabletics has made it clear that what their customers think of them is important; as is evident by their high ranking reviews. Caring about their customers isn’t something that they just say they do. When they first launched their business they didn’t have the best reviews due to popular products going out of stock quickly. It didn’t take long for them to fix the problem. A big part of the way they run their business is through analyzing the data. By looking at what people are buying, talking about, and asking for, they were able to become better. They gained success by focusing on their weaknesses and eliminating them. They had some nay say-ers but through quality customer service backed by customer reviews, they have showed the nay say-ers that they are a truly trustworthy company that has a quality product.
One of Fabletics continued strengths lies in how down to Earth Kate Hudson, the face of Fabletics, is. She is relate-able and trustworthy. She doesn’t endorse things that she doesn’t actually use or believe in. Kate isn’t just the face of the company for looks, she is also the brains behind many of the the business choices. She might be an actress at heart but she has shown that she can wear the business hat well and with style. The fashion, the quality, the customer service, it is all very important to her to be involved in. She saw how normal athletic wear wasn’t fashionable, affordable, or inclusive to all body types. Fabletics wants to empower woman and give them a quality product that they will love. Fabletics offers a Lifestyle Quiz that takes just seconds to complete and helps give a better idea to the type of active wear that is best for each customer. Certain athletic wear is better for certain workouts than others. By taking the free and fast quiz, you can find out what Fabletics gear is best for your body type and your workout lifestyle. Fabletics is making it easy for customers to feel good and look good while exercising and being healthy.